CASE STUDY
Oslo Tak & Bygg sold for over $ 120 000 with $ 1 000 in adspend
In this case study, we will show you how we generated Oslo Tak & Bygg $ 120 000 (120x ROAS) in just one month, with our innovative marketing strategies.
ABOUT THE
Essentials
For a roofing company to succeed in growing, these three things need to be in place:
- Professional and friendly service that leads to satisfied customers.
- Ability to attract new customers.
- Execute points 1 and 2 in a profitable manner.
At Vekst Media, we have met business owners all over Norway who provide fantastic service and have satisfied and loyal customers. However, many of them struggle to attract new customers. This is often due to the lack of a reliable, systematic, and profitable method for customer acquisition. We often see many businesses wasting money on random marketing activities without knowing if they actually yield a good return on investment. In this post, we will show you how we generated over $120,000 in revenue for Oslo Tak & Bygg with an ad spend of under $1,000.
UNDERSTANDING
The Anatomy of a Successful Meta (Facebook and Instagram) Campaign
Professional Video Ads
For this campaign, we produced professional video ads that set us apart from other competitors. High-quality professional videos help create immediate trust with potential customers, as they associate the quality of the videos with the quality of the service. Our videos highlighted Oslo Tak & Bygg’s expertise, reliability, and previous work in a visual and engaging manner. Additionally, we filmed multiple ads, not just one, since it is important to have varied content when offering a local service. Many campaigns perform very well in the first one or two months before everything starts to decline. We avoid this by having a lot of variation in our campaigns.
Targeted Ads
We targeted our ads towards homeowners in Oslo and the surrounding areas, aged 25 and older, focusing on those who owned older homes. This is a demographic that often has a greater need for roofing services. We used Meta’s advanced targeting to find the most relevant customers.
Use of Facebook Pixel
By using Facebook Pixel, we could track actions on our website and use the data to create a lookalike audience. This means we let Facebook’s artificial intelligence find those most likely to become customers, based on past visit and purchase behavior.
THE QUALIFICATION PROCESS
Landing Page: Quiz for Qualified Leads
BUILD TRUST
Social Proof in Ad Copy
THE SALES PROCESS
Follow-Up
THIS WAS
The Result
Revenue: Over $120,000
Ad Spend: Under $1,000
This campaign demonstrates how effective a well-planned and executed marketing strategy can be. By using professional videos and targeted ads on Meta, along with an optimized landing page and a strong follow-up strategy, we managed to generate significant revenue for Oslo Tak & Bygg.
At Vekst Media, we focus on quality in everything we do. We tailor our campaigns to each business and ensure that all elements are created professionally. This is what truly sets us apart from other agencies and enables us to deliver exceptional results for our clients.